Fuji Kogyo has taken on many challenges since the time of its founding.
The origin of this lies with our predecessors, who searched constantly for the needs of users, and worked tirelessly to exceed their expectations, without being constrained by conventional wisdom or common sense.
Fuji Kogyo’s Japanese mindset—cultivated over the course of many years—is to refine our products through repeated trial and error.
The products created as a result of this mindset have continued to grow with high quality and innovation over time, and are now recognized by users, both in Japan and around the world.
We will continue to work tirelessly as we look to the future.
COMPANY
PRODUCTS
1938
Omura Seisakusho founded by founder Rintaro Omura
1944
Fuji Radio Navigation Co., Ltd. founded utilizing precision technologies
1945
established
Began manufacturing Fuji reels, Raimon stamp ink pad holders, and expanding watch straps
1946
Company Motto (Core Values) established
1951
Launched Fuji reel seats
These revolutionary plate-type reel seats enabled easy attachment of reels to rods.
The design allows sand to be washed out easily even if it enters the seat.
1955
Fuji first guide “Kabuse” released
By adopting a structure covering the ring with a frame, we improved performance in preventing guide rings from cracking or falling out.
1960
Ryuichi Omura wins the first All Japan Sportscasting Championship
1964
Registered the industry’s first fishing rod guide design
Launched Fuji Ceraguide (ceramic guide ring)
This ceramic guide became the “roots” and starting point for all 
guides.
The guide adopted a three-layer structure incorporating a shock ring that protects the ceramic ring from impacts, and a fully assembled frame with no welds.
The red shock ring and white ceramic ring are symbolic, and the guide became popular in overseas markets such as the United States even ahead of the Japanese market.
1965
Shifted to full-scale manufacturing of fishing tackle
Anticipating the arrival of the leisure era, we devoted ourselves exclusively to the fishing equipment business.
1966
Announced Omura’s Theory
Omura’s Theory is the “tall, small-diameter guide” theory derived and practiced by Ryuichi Omura, in pursuit of long casting performance.
Announced Jet tenbin sinker
The rig does not become entangled even in long casting, and the flotation from the three blades prevents snagging.
It is still a standard classic of casting-type fishing.
1969
trademark registered in 36 countries around the world
1971
Launched Fuji casting handle
1973
Kikugawa Plant No. 1 completed
1976
Ryuichi Omura appointed as second-generation president
1977
Kikugawa Plant No. 5 completed
Launched Bonguide (N-type guide, BNHG)
The industry’s first integrated stainless-steel frame.
1979
Launched Fuji Pipe Seat (FPS)
A pipe seat made from light, durable resin which does not loosen easily, and is not cold to the touch even in winter.
This broke the stereotype that pipe seats are made of metal.
1981
Kikugawa Plant completed
Launched SiC Guide (silicon carbide ring)
Super heat dissipation, super hardness, super low friction (slip), and super lightweight.
The SiC Guide is a high-performance guide with the performance demanded of guide rings.
1982
Launched Spinderguide (SV-type guide, SVSG)
1983
Launched Lightspeeguide (LV-type guide, LVSG)
1985
Launched titanium frame
A light, strong, rust-resistant, high-performance frame.
Launched Fuji Trigger Pipe Seat (TPS)
1986
Relocated head office
1995
Announced new guide concept
This guide theory greatly improves the performance of rods by refining aspects such as the number, position, height, and shape of guides in construction.
1998
Launched DB guide series (Good Design Award winner)
Boat rod guide: Eliminates line entanglement by adopting an “elliptical ring + inclined frame” design.
1999
Launched UL guide series
Shore rod guide: Eliminates line entanglement by adopting a “super lightweight” and “inclined curved frame” design.
2000
Launched LC guide series (Good Design Award: Small and Medium Enterprise Agency Commissioner Award)
Casting rod guide: Line entanglement is avoided by the adoption of a unique inclined frame, tall, small-diameter choke guides, and a low, small-diameter tip guide.
2001
Kazuhito Omura appointed as third-generation president
2002
November 19, 2002
Qingdao Fuji Kogyo established
2005
Qingdao Fuji Kogyo commenced operation
2007
Launched IM guide series
Shore rod guide: Eliminates line entanglement and achieves superior line passing performance by adopting a “thin lightweight elliptical ring + titanium lightweight inclined frame” design.
2009
Launched K guide series
Even if the line gets tangled up, it will not get entangled. It is the world’s first guide to feature an “automatic thread un-entanglement function.”
2013
Mega solar power generation business launched at Kikugawa Plant
Launched TORZITE guide
Newly developed ceramic enables ultimate slim-lining and weight reduction.
2015
R&D Center completed on the site of the former Kikugawa Plant.
We completed our R&D Center to engage in product development that will “give shape to anglers’ dreams.”
As a culture creation company,
Fuji Kogyo will continue to
provide value beyond people's expectations.
